Are you trying to sell a Betamax?

Some years ago, I worked for a company who had developed a genuinely great product. Technologically better than the competition. More advanced. Reduced whole-life costs. The future made real. The only thing is, no one wanted to buy it. No matter how much we explained, in pitch after pitch, the significant benefits of this product against its peers. What every … Continue reading Are you trying to sell a Betamax?